Snap SPECS at Salesforce

Salesforce Adventure Day has become an established fixture in the company's internal calendar, and Imvizar has spent several years delivering the augmented reality experiences behind it for their global team. For 2026, Salesforce and Imvizar came together to bring Adventure Day to an entirely new medium, creating something that would feel distinct from the years before it while remaining recognisably Adventure Club.

The Solution

Imvizar partnered with Salesforce to bring Adventure Day onto AR smart glasses for the first time, developing an on-site experience for Snap Specs that ran in their Dublin Tower and, the following week, in their London Tower.

Moving from a handheld screen to a wearable display changed how the story could be told. With content placed around the wearer rather than framed within a phone, employees could move through the story and interact with it directly, making for a fun, immersive experience they could enjoy with their colleagues.

Employees were greeted by some of Salesforce's agents alongside storytelling elements placed around them, moving through a short interactive story that unfolded in the room. Then a timed game began, and players had to find patterns around them to reach the highest score possible.

A familiar event in an unfamiliar format: Adventure Day kept the character employees already knew while giving them something they had not encountered at work before, renewing interest in a format running for several years.

Accessible from the first moment: Employees picked the glasses up and began playing without prior familiarity, making the technology approachable for everyone taking part rather than only those already comfortable with it.

A shared moment on the day: Employees gathered around the experience and passed it between colleagues as they competed for the highest score, turning it into one of the talking points of Adventure Day in both offices.

Proven portability: The same experience was delivered into a second office in a second country the following week, demonstrating that an on-site smart glasses activation can travel between locations.

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