Connecting heritage, accessibility, and measurable impact
Augmented reality is helping destinations reimagine how visitors experience place. It turns stories and history into living, walkable experiences that are accessible on mobile devices. For tourism boards and visitor attractions, AR is not just creative technology. It is a tool for preservation, engagement, and growth.
Preserving stories through digital innovation
Every destination holds a wealth of untold stories. With AR, those stories can be seen, heard, and explored at the visitor’s own pace. It enables self-guided discovery while keeping the narrative grounded in local heritage. This approach protects cultural value while making it easier for new audiences to connect and learn.
Visitor experience and accessibility
Imvizar’s platform supports multilingual content, clear wayfinding, and intuitive self-guided navigation. Visitors can explore a site independently, in their own language, and at their own pace. The technology improves accessibility for all age groups and abilities, while reducing operational costs for destinations that rely on guided tours.
Economic and social return
AR experiences consistently extend dwell time, support repeat visitation, and encourage local spending. Projects using Imvizar have shown measurable impact through increased bookings, improved satisfaction, and greater movement between points of interest. For tourism boards, this translates into stronger engagement data and more sustainable visitor flows across regions.
Proven case studies
Waterford Digital Story Trail
A city-wide trail created in partnership with Waterford City and County Council and Fáilte Ireland. The experience combines audio and AR to tell the stories behind local landmarks. Visitors follow a self-guided route using QR codes, encouraging longer stays and local exploration.
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Spike Island Experience, Cork
An interactive AR trail transforms the visitor journey through one of Ireland’s most important heritage sites. Archival images and 3D reconstructions reveal the island’s layered history, creating an emotional connection that supports learning and repeat visitation.
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Transforming Public Spaces, Dublin
In collaboration with artist Maser, Imvizar developed an outdoor AR exhibition that brings public art to life. The project demonstrates how immersive storytelling can attract footfall, promote community engagement, and revitalise shared spaces.
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Looking ahead
Augmented reality strengthens Ireland’s visitor offering by combining culture, education, and innovation. It helps destinations balance visitor numbers, engage international audiences, and create experiences that are inclusive and future ready.
For decision-makers, the return on investment is clear: longer dwell time, higher visitor satisfaction, and new opportunities for economic and cultural growth.
